Spotify Fan Pass

As part of a design challenge, I worked on reimagining how Spotify could strengthen the bond between artists and fans beyond streaming. My role included analyzing current user journeys, identifying engagement gaps, and designing new interaction flows. The outcome was the Spotify Fan Pass, which introduces exclusive perks, digital collectibles, and premium access—all directly inside the app.

Goal: deepen fan engagement through exclusive content + ownership

Approach: integrate seamlessly into Spotify’s existing ecosystem

The main challenge was to design features that bring back exclusivity and direct connection without disrupting Spotify’s seamless listening experience. To address this, I:

Conducted research on fan expectations and engagement patterns

Defined key friction points in onboarding and fan-artist interactions

Designed user flows and wireframes to integrate new features smoothly

Developed a visual identity aligned with Spotify’s brand language

Through the redesign, I transformed fan engagement from passive listening into an interactive, rewarding journey. My work simplified user flows, created a consistent visual system, and introduced features that feel native to Spotify’s ecosystem. The result: a smoother experience for fans, new engagement tools for artists, and a clear opportunity for Spotify to increase retention and strengthen brand loyalty.

Simplified flows & consistent visuals improved user experience

New features empower artists and boost fan loyalty

Clear added value for Spotify: retention & differentiation