CLIENT Charles River Laboratories

ROLE Photography + Campaign Design

SECTOR TYPE Life Sciences · Skincare · B2B Healthcare

FORMAT Digital Campaign Assets

DELIVERABLES Product photography (isolated + lifestyle) · Banner system (horizontal + square) · Promotional email (B2B + consumer audiences)

CONSTRAINTS Dual-register system (consumer + clinical) · Brand consistency across formats · Offer-led hierarchy

Created as part of a Charles River Laboratories design assessment, spanning product photography through multi-format campaign execution. Shot and retouched isolated and lifestyle product photography across two tonal directions (warm + cool), then translated the system into horizontal and social banner variants. Extended the campaign into a B2B promotional email for dermatologists and estheticians, balancing wellness-forward aesthetics with clinical credibility and an offer-led, conversion-focused hierarchy. Portfolio use approved.

Two lifestyle directions developed from original photography, demonstrating brand range within a unified visual framework.

The same design system scaled into square formats, preserving typographic hierarchy, readability, and CTA prominence across aspect ratios.

Consumer visual language adapted for a B2B context targeting dermatologists and estheticians. Conversion hierarchy restructured for clinical credibility while maintaining brand continuity across both registers.