Makasi POS Advertising

is an ads campaign to increase landing page traffic and generate leads among its target audience of small business owners in Indonesia as a starting point customer journey before email marketing. The goals are 1,5% CTR and 100k Impression.

The campaign run for two week and targeting small business owners (ages 25-35) who live in Bandung, Indonesia.

Define Meta Ads strategy

Target market & Behaviour Research

Pixel setup on landing page that integrate with ad account

ADS Post concept

Set up ads

Track the results of the ADS campaigns to see how they're performing

CTR 1,7% (Goals reached)

Impression 223.619 (Goals reached)

Achieved 48,15% content views to leads rate, this means the content of ads relevant for the target market.

40 Leads from targeted people that has interest for the product

is an ads campaign to increase brand awareness among its target audience of small business owners in Indonesia with 2 type of content. The goals are 50k Views.

The campaign run for two week and targeting small business owners (ages 25-35) who live in Bandung, Indonesia.

230k+ views for entertaining content

320,77k+ views for CTA content