MakasiPOS Email Marketing Campaign is an email marketing campaign to increase landing page traffic and generate leads among its target audience of small business owners in Indonesia. The campaign run for one month and targeting small business owners (ages 25-35) who live in major cities in Indonesia.

The campaign consist of a series of email newsletters that will provide small business owners with information about MakasiPOS's products and services, as well as tips and advice on how to improve their businesses. The emails also include a call to action, inviting small business owners to visit MakasiPOS's website to learn more.

Goals: • Increase landing page traffic among MakasiPOS target audience • Generate leads from MakasiPOS target audience

Define email marketing strategy based on target market and research

Create a list of email addresses for our target audience.

Create e-book as lead magnet for attracting new leads in pdf form

Develop a series of email campaigns that are informative, engaging, and relevant to our target audience.

Send the email campaigns on a regular basis & seasonal basis like ramadhan.

Track the results of the email campaigns to see how they're performing.

Success Metrics:

Increase 410,13% in website traffic from email campaigns

Increase 40 leads generated in 2 weeks that leads to email list

Achieved 68,13% Conversion Rate from Landing Page

This email marketing activity help MakasiPOS to increase website traffic and generate new leads among our target audience of small business owner. By creating informative, engaging, and relevant email campaigns, i've reach our target audience and make them more aware of our brand. Besides that, i track the results of the email campaigns to see how they're performing and make necessary adjustments as needed.

Firly Dewi Wibisono Digital Marketing Strategist