☁️ Softies
Hannah Siu
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Posted Jan 10, 2026
Lead Visual Designer at Softies boosting site traffic and revenue through design leadership.
Softies is proud to bring unparalleled softness to customers around the world. What began as a small family business is now a beloved brand recognized by hundreds of media outlets, including being named Oprah’s Favorite Things for nine consecutive years.
Process & Goals
I've been the lead visual designer for Softies for the last 4 years. In that time, with our team, we increased their website traffic by 57%, brought 88% increase in revenue within 2 years, and 22% increase in AOV.
Below you'll find design samples ranging from video, paid & organic social, emails, and web design.
Creative Support
Brand Strategy & Art Direction
Social Media Design
Paid Media Design
Video Editing
Animation
Email Campaign Design
DTC Web Design
Creative Results
Social Media Content
Holiday 2025 Gift Guide Landing Page
Email Campaigns
PDP Structure
Paid Ad Video Content
Seasonal Video Content
BTS Video Content
CTV Paid Ad