Website & Kajabi Build for a Real Estate Coach with a Mission

Bethany Orrick had a bold vision: to help real estate agents think differently by focusing not just on business, but on self-development and growth. She wanted her online presence to reflect that unique angle and stand apart from the typical “sales-first” real estate messaging.

We kicked off with in-depth questionnaires to uncover:

Her brand story

The audience’s true needs and pain points

The offers she wanted to highlight

This clarity shaped the messaging strategy and gave us a roadmap for copy, design, and structure.

I wrote conversion-focused copy for her website and landing pages, including:

Messaging strategy that positioned her brand as different

Headlines and subheadings that built curiosity

Benefit-driven body copy that spoke directly to agents

Calls-to-action that guided the next step

Suggestions for testimonials, FAQs, and opt-ins

The copy was designed to build trust while reinforcing her mission: real estate with a deeper, human edge.

With copy in place, I mapped wireframes and page flows that acted as blueprints for the visitor journey. These showed how agents would move through the site and where conversions would naturally happen.

I also gave design direction — from layouts to visuals — so the brand felt professional, consistent, and emotionally connected.

Once approved, I built the website and landing pages on Kajabi, making them mobile-friendly, responsive, and optimised with on-page SEO.

Behind the scenes, I set up the Kajabi backend to keep everything running smoothly, including:

Branded email templates

A ready-to-use course framework

Coaching product setup

Automated checkout and onboarding

Event setup for future launches

Bethany and I worked closely with two structured review rounds and open Slack communication. This kept the process smooth, transparent, and collaborative.

Bethany walked away with more than a beautiful site. She gained a conversion-ready business asset that delivered:

Clear, persuasive messaging tailored to her unique mission

A streamlined customer journey with strategic CTAs

A professional design system to stand out from competitors

A fully set-up Kajabi backend for scaling her courses and coaching

SEO and analytics tracking for measurable growth

This project was all about differentiation. Bethany’s brand now shows agents that success starts with self-development — and her new digital foundation makes that message impossible to ignore.