SEO & Content Marketing Hub — UI/UX Design

A UI/UX design for an SEO and content marketing hub — a platform that helps marketing teams plan, create, optimize, and track content performance in one place. The design prioritizes workflow efficiency and data clarity.

Content marketing tools are used daily by busy teams. The interface needed to reduce context-switching, surface the right data at the right time, and make complex SEO concepts accessible to non-technical marketers.

The platform is organized around three core workflows: plan (content calendar and keyword research), create (editor with SEO scoring), and analyze (performance dashboard). Each workflow has its own dedicated view with a consistent navigation system tying them together.

Key design decisions:

Content calendar with drag-and-drop scheduling and status color coding

Keyword research tool with difficulty scores and search volume visualized inline

SEO score meter on the editor that updates in real time as content is written

Performance dashboard with traffic, rankings, and backlink data in one view

Team collaboration features — comments, assignments, and approval workflows

Clean, distraction-free writing editor with formatting toolbar