Take a Hike Texas - Brand, Website & Logo Creation

Scott Del Vecchio

Brand Designer
Logo Designer
Web Designer
Adobe Illustrator
Adobe Photoshop
Wix

Take a Hike Texas

Amidst the rugged beauty of Far West Texas and the enchanting Big Bend region, a passion for adventure and the great outdoors inspired the birth of Take a Hike Texas. This project was not just about creating a website; it was about crafting an experience that embodies the spirit of Texas wilderness exploration.

Brand Essence

Take a Hike Texas is more than a website; it's a movement. The brand essence captures the raw, untamed spirit of Far West Texas and the Big Bend, with their crazy rock formations and volcanic landscapes. It's about encouraging everyone, from seasoned hikers and hunters to novices, to discover the diverse beauty of these regions. The logo reflects this with its clean, modern design that incorporates iconic Texas elements like the lone star, set against a backdrop of these majestic landscapes.

Website Creation

The website design was meticulously curated to be user-friendly yet immersive. Visitors are greeted with stunning images of Far West Texas and Big Bend's unique geology, enticing them to explore further. The layout is intuitive, making it easy to find trails based on difficulty, location, or length. Each trail page is a treasure trove of information, from trail maps to user reviews, ensuring that every visitor can plan and book their perfect adventure amidst these remarkable rock formations.

Logo Creation

Crafting the logo was a journey in itself. It needed to be versatile, embody the brand's essence, and be instantly recognizable. The final design achieves this, with its simplicity standing out against the backdrop of these remarkable landscapes. The state silhouette, a symbol of Texas pride, is central, representing the spirit and brand of exploration that defines Take a Hike Texas. It sits amidst the unique topography lines of the 06 Ranch, the original location of the rockhounding group, while being encapsulated in a boot print for an overall simple representation of the experience.

Success Story

Since its launch, Take a Hike Texas has become the go-to resource for outdoor enthusiasts across the state, particularly those drawn to finding gems among rock formations and volcanic areas of Far West Texas and the Big Bend. The website has seen a steady increase in traffic, with users spending more time exploring trails and sharing their experiences amidst these remarkable landscapes. It has since added multiple new locations to provide their growing customer base.
Take a Hike Texas is more than a website; it's a community united by a love for nature and a desire to explore. With its brand, website, and logo working seamlessly together, it continues to inspire Texans and visitors alike to take the first step on their next great adventure amidst the awe-inspiring landscapes of Far West Texas and the Big Bend region.
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