Crafting the logo was a journey in itself. It needed to be versatile, embody the brand's essence, and be instantly recognizable. The final design achieves this, with its simplicity standing out against the backdrop of these remarkable landscapes. The state silhouette, a symbol of Texas pride, is central, representing the spirit and brand of exploration that defines Take a Hike Texas. It sits amidst the unique topography lines of the 06 Ranch, the original location of the rockhounding group, while being encapsulated in a boot print for an overall simple representation of the experience.