Greenlight - A B2C marketplace to dispensaries and consumers.
John Locasto
UX Designer
Product Strategist
UI Designer
Adobe Illustrator
Adobe Photoshop
Figma
Greenlight emerges as a transformative B2C marketplace, meticulously designed to offer dispensaries a direct conduit to consumers, reshaping the cannabis buying experience.
Objective
To envision and design an elegant and intuitive platform that seamlessly connects dispensaries with the vast world of cannabis enthusiasts, ensuring a premium, insightful, and streamlined purchasing journey.
Challenge
Crafting a singular marketplace that not only meets the operational needs of dispensaries but also resonates with the high expectations of today's discerning cannabis consumers.
Approach
User-Centric Design
With an emphasis on aesthetics and navigation, a design was conceptualized that would cater to both the novice and the seasoned cannabis buyer, allowing them to explore and transact with ease.
Detailed Product Listings
Prioritizing consumer experience, each product was designed to be presented with high-definition visuals, comprehensive descriptions, and user reviews, empowering consumers to make well-informed decisions.
Engaging User Features
The design encapsulated features such as personalized recommendations, curated collections, and real-time order insights, all geared towards enriching the user's journey on the platform.
