The idea behind this project was to take an item which we recently purchased and redesign the packaging and branding. For this I chose Hi-C. The original packaging makes it hard to transport once opened and uses a lot of plastic. For the redesign, the box eliminates the plastic and makes it so the juice boxes are easy to transport once opened.The brand redesign pays homage to the time period in which Hi-C was gained popularity, as well as to the star in the original logo.
