Recal | Brand Identity | 2020
Studio Pontrad
Concept
The identity is based on the stylization of a moving body performing the 'jumping jacks' exercise. The sharp and clear shapes of the letters of the logo recall a performative and sporty perception of identity, which must be attractive even when applied to sportswear.
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Posted Aug 13, 2025
Recal is a travel agency for who need to keep themselves busy even on vacation, organizing explorations, physical and meditative activities.
