OperationalK9 sought a logotype design that would differentiate itself from the competition and showcase their innovative, systematic approach to dog training. The goal was to create a logotype that moved away from the typical “force” vibe prevalent in the industry. Instead, they wanted a logotype that reflected OperationalK9’s values of trustworthiness, scientific foundations, safe space for learning, reliability, and resilience. The challenge was to design a modern, professional, and versatile logotype incorporating a cohesive color palette and clean typography to support OperationalK9’s mission and vision. This new logo needed to resonate with their audience, emphasizing their commitment to humane and effective training methods.