Phạm Bích's iconic Hanoi restaurant has undergone an exciting rebranding led by Nguyễn Bích, her daughter. The new brand identity captures the fusion of tradition and modernity with its playful colors and typography.

From the revamped menu to the contemporary ambiance, the restaurant invites guests to experience a fresh take on Vietnamese cuisine. It's a celebration of heritage, innovation, and a legacy that continues to thrive.✨🍲