Dine-a-Might Brand Identity

Dine-a-Might is a self-initiated concept for a Chicago burger chain founded by two fictional veteran brothers. It tests how far battlefield theatrics and comic-book humor can go while still making people hungry.

Logotype, visual direction, illustration, menu ideas and packaging concepts, practical enough for print, digital and in-store use.

An exaggerated wordmark and dense type read like a comic-panel headline, carried into the menu names and character graphics.

A loud food brand that stays easy to read. The premise is staged for fun, but the system is built to roll out like a real one.