Pawfinder - Visual Design

Pawfinder is an eCommerce platform that facilitates the sale of dogs over the internet using an integrated system of technological, logistical and financial processes

I was tasked with communicating the startup’s goals (attracting new users and gaining brand recognition) without falling into cliche patterns, and instead apply a more humanistic approach.

Bespoke stationery designs were commissioned. These communication materials help reinforce the values professionalism and competence that Pawfinder holds very high.