Redesigning the MyMTN App: Boosting User Engagement

MyMTN App is MTN Uganda’s flagship mobile app, offering users a one-stop shop for managing their account, buying data, sending money, and more. I led the redesign of the app to enhance usability and improve overall user satisfaction across a diverse and growing customer base.

Managing telecom services shouldn’t be frustrating.

Users were frequently reporting friction in navigating the app long load times, unclear flows, and inconsistent UI patterns. The design didn’t reflect modern mobile standards, especially for users on lower-end devices. Our goal? Create a more intuitive, responsive, and inclusive experience that builds trust and loyalty.

Discovery + Research

To uncover pain points and prioritize features, we ran usability tests and user interviews across urban and rural segments.

Users primarily accessed the app to buy data and check balances.

There was high demand for a low-data, offline-friendly experience.

We started with wireframes to rework key journeys: data purchase, Airtime top-up, and MoMo transactions. High-fidelity prototypes followed, optimised for smaller screens and tested across device types.

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