Redesigned a fitness app to enhance user engagement and streamline navigation. Targeted fitness enthusiasts seeking a more intuitive and motivating experience

Users struggled with navigation and engagement. The goal was to create a more user-friendly and visually appealing interface.

I tried to stay focused through the research, by making it short and effective. I gathered as much data as possible from user interviews, brainstorming, etc

We started to ask questions:

who are the users we are targeting?

which features would be useful to them?

what goals do they need to accomplish?

what are the users needs and desires?