Girafe Location Maroc is a company that specializes in the rental and sale of aerial work platforms, they are primarily focused on providing their services for construction and renovation projects.

Despite being a new player in the market, the company has a strong vision to lead the industry by offering top-quality equipment and exceptional service to their clients. They provide a range of services including technical assistance, maintenance, repair, and on-site delivery and pickup,

At Girafe Location Maroc, the client's safety and peace of mind are of utmost importance. That's why the company's slogan, "Prendre de la hauteur en toutes sérénité" which translates to "Take height with serenity" in English, perfectly captures their commitment.

Develop a strong and recognizable visual identity and web design to raise awareness about the new company, create a strong impression in the minds of potential customers within the construction and renovation industry, and differentiate itself from competitors.

The new logo design features (a minimalist rendering of a giraffe's head) a smart and bold emblem that conveys the brand’s expertise and passion for elevating clients to new heights. The design includes a dynamic and abstract shape that symbolizes the brand’s innovative and forward-thinking approach. Its sleek lines and curves represent the ease and fluidity of the brand's services, while the boldness of the design adds a sense of confidence and trustworthiness.

To further strengthen the identity, the color scheme was carefully chosen to evoke a sense of dependability, reliability, and peace of mind. The typography was also selected with precision to complement the emblem and add to the overall brand aesthetic. The result is a fresh and captivating identity that communicates the brand's purpose and expertise.

The main visual materials are created to extend the branding image, including various communication channels – outdoor ads, product wrapping, posters, banners, social media posts and other collateral.