Fitglow Beauty is all about plant-based ingredients with a purpose. Improve and transform your complexion with evidence-based formulas that work in synergy with your skin to deliver transformative and glowing results. Cruelty-free, plant-based and organic is just the cherry on top of the science behind every product formulated to help your skin thrive
My Accomplishments:
Designed and edited posts, stories, and videos that regularly had content interactions of 100k likes, comments, and shares
Developed and executed global social media strategies to engage 88,000+ followers on Instagram, Facebook, TikTok, and Pinterest
Worked closely with the CEO and marketing manager to craft the brand voice and image for more cohesive messaging across our marketing channels
Managed Influencer community and reached out to potential influencers regarding sponsored content
Moderated audience communications to resolve customer issues
Developed reporting on Google Sheets on social media KPIs for executive leadership
Designed marketing materials for our DTC base and B2B partners
Your innovative approach to social media marketing has been instrumental in elevating Fitglow beauty - Caroline Gannon, HR & Office Manager, Fitglow Beauty