Pikaluna Email Marketing
Matej Dolenec
Email Marketer
Growth Marketer
Marketing Strategist
Adobe Illustrator
Adobe Photoshop
Case study Leggings brand
From zero to 100k in one month of Email revenue
Through careful planning and experience in the fashion niche, we devised a series of Automations and campaigns series
Automations:
Welcome flow
Abandoned cart flow
post-purchase flow
Winback inactive
VIP flow
Browse abandonment flow
We localized every flow. The automation contributed to around 30% of the total email revenue which wasn’t bad for the first month with no data and things setting up.
The clear winners were the campaigns where we had on average a 30+ % open rate and for the month around 1$ per subscriber.
The email contributed to around 25% of the store revenue.
In the upcoming months, we are looking to bring that % to around a 30/40% mark.
DM for more info
2021
