Pikaluna Email Marketing

From zero to 100k in one month of Email revenue

Through careful planning and experience in the fashion niche, we devised a series of Automations and campaigns series

Automations:

Welcome flow

Abandoned cart flow

post-purchase flow

Winback inactive

VIP flow

Browse abandonment flow

We localized every flow. The automation contributed to around 30% of the total email revenue which wasn’t bad for the first month with no data and things setting up.

The clear winners were the campaigns where we had on average a 30+ % open rate and for the month around 1$ per subscriber.

The email contributed to around 25% of the store revenue.

In the upcoming months, we are looking to bring that % to around a 30/40% mark.

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