TOTEM Leather Brand Creation and Campaign

TOTEM: Retro Leather Bags With Modern Joy

TOTEM is an original leather goods brand concept built from scratch: name, palette, product direction, motion content and a full launch campaign. The collection includes saddle bags, top handle bags and compact crossbodies, each finished with a signature gold ring hardware detail and embossed lettering.

The campaign is warm, nostalgic and full of laughter. A smiling model in a suede jacket lifts a caramel saddle bag against a hypnotic 70s swirl. Three models peek over top handle bags in burgundy, cream and tan, each set against a colour matched backdrop, brought to life as a looping animation. Four friends squeeze together laughing, cheeks pressed to crossbodies in burgundy, caramel, cream and powder blue, surrounded by sticker hearts and stars. Leather goods that feel like friendship.

The Approach

Brand Strategy

Leather brands tend to feel serious, expensive and distant. TOTEM keeps the craft and quality cues but adds warmth and humour. The palette is caramel tan, deep burgundy, soft cream and powder blue, inspired by 70s interiors and vintage leather. Casting across genders, ages and styles makes one message clear: TOTEM is for everyone, a bag you pass down, share and collect like a personal talisman.

Content Strategy

The campaign covers every format a fashion brand needs. Swirl backdrop hero shots work as launch posters and paid ads. The colour matched triptych becomes a looping motion piece for reels, stories and website headers. The friends shot drives community, gifting and “pick your colour” engagement. Together they create a flexible system for drops, seasonal colourways, ecommerce and influencer seeding.

AI Production

Every visual and animation was created with AI generated production and art directed for craft and emotion: supple leather grain, stitched edges, polished gold hardware, suede texture and genuine, natural expressions. No studio, no samples, no casting call. Just precise direction and fast iteration until every frame felt like a real fashion campaign.

What You Get When You Work With Me

A brand name and story with meaning and personality

A signature palette and colourway system ready for product drops

Still and motion campaign content from one creative direction

Inclusive casting and storytelling that widen your audience

AI generated assets ready for social, ecommerce, ads and lookbooks

Why It Works

People don’t just buy a bag. They buy how it makes them feel. TOTEM sells joy, nostalgia and belonging, and pairs it with products that look made to last. The retro palette stands out in a sea of black and beige, the motion content stops the scroll, and the laughter makes people want in. When a brand feels like your favourite people, customers keep coming back.

If your fashion brand is ready to feel as good as it looks, let’s build it.

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Isabella DigitalHub Creative Director. Brand identity, visual direction and AI generated production by Isabella Digital Hub. All rights reserved.