SMOOZIN is a dragon fruit-based

SMOOZIN is a dragon fruit-based beverage positioned as a Natural Protein Shake, combining pasteurized egg whites, dragon fruit, and stevia. We developed a packaging design that balances the product's natural fruit identity with its protein shake positioning, creating a fresh, simple, and appealing visual presentation. Using a soft red color palette and distinctive dragon fruit imagery, the design enhances product recognition while clearly communicating the brand name, tagline, and essential product information. The final packaging delivers a cohesive and approachable brand identity, tailored to a 500g polypropylene bottle and designed to stand out through its clean and well-balanced layout.