Educational Motion Graphic – Explaining SMART Objectives

This animated explainer video was part of an e-learning content series, focused on teaching the SMART Objective framework in a clear, visual, and engaging way. I handled the full creative process—from script refinement and storyboarding, to designing all visual elements and animating them with thoughtful pacing and transitions. The motion graphics were tailored to simplify complex ideas, using custom illustrations and on-screen text to guide the viewer through each element of the SMART acronym. The final piece was designed with a clean, modern aesthetic ideal for digital learning environments.