Scaling Substack Success: From $5,000 to $186,000 ARR

I took my Substack newsletter, MakeWritingYourJob.com, from <$5K to $186,000+ ARR in under a year — all through organic growth.

No paid ads. Just SEO, smart social strategy, algorithm-savvy publishing, and writing copy that converts curious free subscribers into paid fans.

I built and led a lean 5-person team of freelancers to run the publication, created a content engine that feeds both subscribers and SEO, and cracked the code on how to scale a paid Substack audience fast. Now, my focus is primarily on growing my own Substack empire — but once in a while, I take on freelance projects to help other creators and brands do the same.

If you’re launching or scaling a Substack and want someone who’s deep in the ecosystem, knows what works (and what wastes time), and can bring proven strategy to the table — I’m available for the right fit.