Why this brand & vision: I
Gábor Horváth
Why this brand & vision:
I chose Nike because it represents the instinct to move forward when pressure hits.
The film uses a symbolic chase to reflect life’s moments of urgency and decision.
The endless grass becomes uncertainty, the cliff a final choice.
The story stays minimal and emotional, letting the viewer project their own struggle.
The brand reveal is subtle — the message comes before the logo.
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