Tavolo - AI driven analytics platform

I led end-to-end design for this project, a marketing automation platform helping business owners grow using AI-driven insights, smart campaigns, and creator partnerships. I designed the web experience from zero, and the key features were campaign creation (email, text, video), Ask Tavolo (AI assistant), customer segmentation, and a Pro marketplace for influencers. The Goal: Build a web platform that helps restaurants grow using smart, AI-powered tools, ranging from campaign automation to influencer bookings and advanced customer analytics. Platform: Web app & marketing website

Led end-to-end product design

Sketched early concepts and wireframes

Built the Figma design system from scratch

Designed over 20+ screens across multiple user roles

Worked hand-in-hand with frontend/dev teams for handoff, iteration, and QA

Participated in async feedback loops with founders to align business vision with UX

Adapted design across user types: restaurant owners, marketers, and influencers

Independent restaurants were struggling to grow because:

They had no simple tools to run consistent marketing

They couldn’t afford full-time marketers or designers

Influencer partnerships were hard to find, book, and track

Analytics were fragmented across platforms (Meta, TikTok, Email, etc.)

Tavolo’s mission: Build an all-in-one growth tool that’s easy to use, AI-assisted, and designed for busy restaurant owners.

Users needed AI to be assistive, not overwhelming

Campaigns needed to be launched in under 5 mins to avoid friction

Cross-platform insights (email, SMS, TikTok, etc.) needed to be digestible at a glance

Influencers needed a clean booking flow and a place to track earnings and availability

Designed responsive marketing site to explain Tavolo’s value prop clearly

Created sign-up flows with influencer/restaurant waitlist segmentation

Unified dashboard to create and monitor Email, SMS, and Video campaigns

Show campaign stats like: total sequences, open rate & click rate,performance over time

Drag-and-drop no-code email builder

Users could define sequencing logic: actions, conditions, schedules

View real-time reports and subscriber growth

Similar to email, without the builder

Focused on simplicity and quick scheduling

Integrated AI video generation (animated, live, ads, etc.)

Browse drafts, trends, and generated videos

AI editor assistant helps adjust content

View platform-specific metrics (Meta, Instagram, TikTok)

An assistant tailored for business owners. Example use case:

Available across dashboard, customer section, and video editor

Reduces time-to-decision for campaign creation and analysis

Customer database view with filters

Total customer count + total segments

Segment builder powered by AI (or manual option)

Create personalized campaigns based on segment insights

Browse top influencers, view rates, availability, and past performance

Booking system: pre-filled influencer, add project details, description, budget, files, schedule, track status (accepted/pending)

Upload & manage media files via centralized Media Library

Login/signup flow tailored for creators

Dashboard showing:

Connected accounts

Total earnings, posts, bookings

Availability calendar + recent activity

Calendar view similar to Google Calendar

Set availability, view current/past projects

Messaging system for communicating with brands

Visual metrics on: engagement rate, audience regions, age, followers by platform, completed projects, posts performance

Accept/decline project offers directly from dashboard

Designed and delivered a production-ready web experience in 6 months

Design system adopted for future modules

Final product demo used for fundraising and pilot onboarding

Positioned Tavolo as a serious player in restaurant marketing automation