This project was rooted in my passion for athletics, but brought to light by my desire to see athletes celebrated more, not just what they do. This project includes athlete interviews, showcases of their abilities, and a high energy intro the encapsulate their sports.

The aim of this project was to create 1 long form piece of content then provide the ability to split it up into multiple pieces of short form content. This gives more freedom and cohesion to each piece of short form content that could turn into a series or tell a story.

Results for this project don't necessarily look like metrics, but instead prove an opportunity to make the expanse of RedBull athletes more known.