Having worked closely with Ryza from the beginning, creating content for the brand wasn't difficult, but trying to find something to stimulate algorithms for the content was.

I took what I learned from editing sports content with a side-project named "cycling.clips" and implemented it to improve the grabbing aspect of mushroom growth.

What do people like while doom-scrolling short form content? Quick punchy cuts. So that's what we provided.

Our previous best ad performance over almost a year was matched within 2 days after publishing a re-edited ad essentially just providing a "how-to" on using our product. It garnered interactions that on it's first run was mostly positive, and the second run not perfect, but respectable.

Consistent uploading is difficult. The mycology world, like the mushrooms they grow, move slow. It's not everyday new groundbreaking and entertaining papers are created. What we found out, though, is that there is a very low amount of short-form content being produced targeting education in an entertaining way.

Mushroom Monday. There were a lot of ways we could go with this and this might be the most accessible name. Mycology Monday seemed too "scientific" and Fungi Fridays went a little loose for our topics. This would be a series about mushrooms, the function of them, overviews of species, and the impact of mushrooms on our world.

We implemented this series about a month ago, and with some external pressures had to push back a week of production, but the small, steady, improvements between weeks has been noticeable. The hope with this series isn't just to garner social media presence, but also provide visual content for our blog, and to improve our brand presence as a thought-leader. Overall this project has been beneficial to the content production, brand positioning, and social presence.