Precision-built for the Atlantic. I

Precision-built for the Atlantic. I recently wrapped up the visual identity for 64° West, a hydration brand that rejects the "friendly" UI of traditional sports drinks in favor of Industrial Minimalism.

The Trilogy:

Atlantic Blue (The Origin)

Coral Crush (The Peak)

Driftwood Botanical (The Recovery)

This project was about more than just a logo; it was about building a "Monolith Manual" for a brand that feels heavy, stable, and elite.

Check out the full case study on my profile.