First things first: before starting the actual design process, I need to get to know the brand I'm working with. The client will fill out a brief questionnaire to help me with this. Once I have a better understanding of the brand's personality and expectations, I will research the brand and the market, identify opportunities, and create two mood boards. After that, I will schedule a call with the client to discuss further details and align on the design direction.

I manipulated the font to give the feeling of "honey" dripping from some of the letters. The clear stripes in the N should remind of a honey dipper!