Bloom — Exhibition Visual Identity
Anastasiia Ledovskaia
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Posted Dec 29, 2025
Visual identity design for an exhibition exploring bioengineered.The project combines organic imagery with structured typography and scientific visual language/
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Sep 22, 2025 - Oct 27, 2025
Bloom - exhibition visual identity.
Bloom is a visual identity project for an exhibition dedicated to bioengineering plants and their interaction with environmental pollution.
The goal was to create a calm, science-oriented visual language that would combine scientific information with an organic, tactile aesthetic suitable for exhibition space and printed materials.
This is the main exhibition poster, printed on translucent acetate material for an exhibition exploring bioengineered plants.
Poster variation exploring different plant responses, using color shifts to reflect environmental interaction.
Visual shifts between greenery and flowering species, emphasizing the diversity of plant responses to pollution.
The visual identity is based on the contrast between the natural and the artificially created — in this case, plants enhanced by scientists.
Organic plant imagery is combined with simple, strict typography, grid systems, and fine graphic markers. This restrained visual language helps convey a scientific and research-driven atmosphere.
Transparency, soft gradients, and layered compositions are used to create a sense of depth, texture, and air.
Poster printed on acetate.
Poster printed on acetate.
The material choice reinforces the concept of a clean, restored environment - its transparency reflects clean air and water, allowing light and surroundings to interact with the design.
Booklet printed on translucent material, allowing layered imagery and typography to interact across pages.
This booklet is one of the key deliverables of the project and serves as the exhibition catalogue. It documents every plant presented in the exhibition, including its scientific name and an explanation of how it was bioengineered.
A flexible system has been developed that can be applied in different exhibition formats - posters, wall graphics and printed materials.
The transparent material allows light rays to go through pages, which adds visual depth to it.
The aim of this transparency was to create this layering effect.
Flipping pages allows you to look at them individually and as a part of a whole system.
Environmental graphics were created for the exhibition walls to establish visual continuity and connect all elements of the exhibition into a cohesive system.
Installation example with information about plant.
Bloom demonstrates my approach to poster design and visual identity for cultural and exhibition-based projects, with a strong focus on materiality, typography and system thinking.