Brand Design & Website Build

Gabe Hutchinson

Brand Designer
Print Designer
Web Developer
Adobe Dreamweaver
Adobe Illustrator
Adobe Photoshop

Overview

Flip Local is a small house-flipping and rental business based in Western Massachusetts.

My Role

I was tasked with designing a logo, brand and website. I worked very closely with the co-owners to bring their vision to life in the digital space. All of this included a new logo, icons, graphic, print and a full website build.

FlipLocal Logo in both color variations
FlipLocal Logo in both color variations

I was able to build a simple logo that's clean and very easy to use on all mediums. It's welcoming and modern. The Co-Founders planned to keep this business small and within a 6-7 mile radius around the colleges in the area.

Flip Local Website Mockup on multiple screens
Flip Local Website Mockup on multiple screens
Flip Local Website on Mobile view
Flip Local Website on Mobile view

I developed the website to be simple and easy to navigate. Using the blue and oranges to make an inviting experience. Some financial sites can look intimidating, so I wanted to build a site that felt more like an app.

FlipLocal Business Cards
FlipLocal Business Cards

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