Visual Identity Design for BLU Well

Project Overview BLU Well is a premium massage and wellness brand designed to help individuals reconnect with themselves through balance, healing, and inner peace. Rooted in the tranquil blues of Santorini and the grounding energy of Bali's natural landscapes, the brand offers a curated sanctuary for relaxation and restoration.

Brand Concept The visual identity of BLU Well reflects the core values of serenity, rejuvenation, and holistic luxury. The design direction uses a calming color palette of oceanic blues and organic earth tones to evoke a sense of stillness and harmony. Elegant typography, minimalist layouts, and nature-inspired textures create a refined yet welcoming atmosphere that mirrors the intimate retreat experience.