Brand Design for KYTHNOS BLUE Hotel

A brand design proposal for KYTHNOS BLUE, a small boutique hotel in Greek Islands.

The brand concept was designed around the color blue and its symbolic connection to the sea. The essence of Kythnos Blue lies in the water — calm, quiet, and serene — reflecting the island’s natural harmony.

Within the letter “U,” the gentle motion of its wavy form symbolises the flow and rhythm of the sea, while the background applications evoke the texture and warmth of sand, completing a visual identity that captures the tranquil spirit of seaside living.