SaaS streaming App - Studio Yoga

Converted Figma designs into a SaaS streaming platform. Migrated from Vimeo OTT with zero downtime, subscriptions grew, and staff could manage content independently.

The Studio Yoga needed to replace its static marketing site with a subscription-based streaming platform to grow revenue. Acting as product manager and developer, I converted Figma designs into responsive Webflow builds, added missing flows, and integrated Stripe Billing with free trials, coupons, and Stripe Tax.

Authentication was handled through Memberstack, styled with custom CSS to offset visual limitations. I built a CMS for classes, instructors, and programs, and migrated the video library from Vimeo OTT, including subscriber reassignment. The tradeoff was using Memberstack, which limited customization but enabled the non-technical team to manage authentication long-term. I also chose to limit interactions to keep performance fast, sacrificing polish for stability.

The launch was seamless with zero downtime, subscriptions grew, and staff gained autonomy over content. With more time, I would have added upsell features and churn metrics to increase revenue insights. This project reinforced the importance of migration planning and launch orchestration as core design responsibilities.

Led product management and design-to-development

Built responsive Webflow implementation from Figma designs

Integrated Stripe Billing (subscriptions, trials, coupons, tax)

Implemented Memberstack for authentication

Created CMS for classes, instructors, and programs

Managed migration from Vimeo OTT platform

Successfully integrated multiple systems (Webflow, Stripe, Memberstack)

Built scalable content management workflows

Executed zero-downtime migration

Implemented subscription and authentication systems

Increased recurring revenue through new Stripe subscriptions

Reduced operational overhead via self-managed content system

Created scalable architecture for future growth

Successfully migrated from Vimeo OTT with no service interruption

Balanced immediate launch needs with long-term scalability

Made strategic tradeoffs (e.g., using Memberstack for auth despite design limitations)

Identified potential improvements: subscription add-ons and better retention tracking

Gained insights into migration planning importance