Content Strategy for a Large Salad Chain | Sweetgreen

From 100,000 to 200k+ followers in just 7 months!

Who is Sweetgreen? 🥗

Sweetgreen (@sweetgreen on Instagram) is a restaurant chain focused on providing healthy, sustainable salads and bowls made from fresh ingredients. My role involved managing and curating content that highlights their mission of wellness and sustainability.

My Role 📲

- Audited their social media presence

- Managed the posting schedule

- Created and posted all assets and reels

- Proofread copy for clarity and engagement

- Implemented a targeted hashtag strategy

- Monitored content performance to drive engagement

Results ⭐️

In the first month of working together, we achieved:

+9961 followers

Doubled the number of posts going out each month

180,273 accounts reached

17,153 accounts engaged

214,290 impressions

Fast forward 7 months, we’ve grown Sweetgreen’s Instagram community and took it to the next level by collaborating with Valkyrae, a Twitch streamer, on a custom salad promo. This promo generated 300,000 orders, combining social strategy with influencer marketing to deliver incredible results!