But we weren’t there yet. We were losing deals with bigger customers because we didn’t integrate with any accounting systems. Instead, users had to manually export invoices, manipulate data in Excel, and re-upload everything into QuickBooks—every single week. It was slow, error-prone, and frustrating. A recent churn event made it clear this wasn’t just a nice-to-have. A high-value customer left Archie because we didn’t support QuickBooks, proving this was mission-critical. To fix it, we needed to build an integration that felt seamless, trustworthy, and low-maintenance for our users.