Google Ads, Landing Page and Conversion Rate Optimization

Jagdeep Singh Pannu

Google Ads for a Software Company - Ad Results—Campaign Optimization & CRO

Facing challenges with your Google Ads’ campaigns?

Is your budget going up in smoke with no conversions?
You’ve chosen the best keywords in phrase match and exact match but the costs per conversion are through the roof.
You’ve added the right negative keywords but still get clicks on silly search terms.
You’ve deployed both phrase match and exact match campaigns but there are little to no conversions.
Do any of the above sound familiar? Don’t worry, I’ve been there, done that. Let's discuss.
Google PPC for a B2B Campaign - On-boarding Manufacturers on SouvNear - CRO
Google PPC for a B2B Campaign - On-boarding Retailers on SouvNear - CRO
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Posted May 1, 2025

Created Google Ads campaigns for SouvNear, and tweaked landing pages and campaigns improving conversion rates and ad spend.

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Timeline

Nov 25, 2013 - Mar 31, 2018

Clients

SouvNear

Marketing Strategy and Team Leadership for authorSTREAM
Marketing Strategy and Team Leadership for authorSTREAM
SouvNear in Amazon Bestsellers' Categories
SouvNear in Amazon Bestsellers' Categories