PTM Downtown is a dynamic hospitality hub located in Portimão—Algarve, encompassing both PTM Downtown HOSTEL & SUITES and PTM Downtown - Brunch & Cocktails. The project involved a comprehensive branding initiative, covering visual identity, graphic design, web design, and social media for both entities within the same building.

PTM Downtown HOSTEL & SUITES, a flourishing hospitality service in the Portimão—Algarve region, sought to evolve its visual identity for an upcoming phase of growth. The objective was to create a consistent and contemporary brand image, emphasizing the values of accessibility and coziness. Under the theme "Sharing Experiences," the design approach was to be modern, clean, and inviting, reflecting the brand's commitment to providing a homely atmosphere for guests.

Collaborating closely with the client, the strategy focused on delivering a trendy and accessible brand concept. The overarching goal was to foster a sense of community and shared experiences among guests while maintaining a modern and cozy aesthetic. The resulting visual identity aligned seamlessly with the brand values, ensuring a cohesive representation across various touchpoints.

PTM Downtown - Brunch & Cocktails is an extension of the main brand, coexisting within the same building. The project involved renaming the service to align with the mother brand while introducing a unique color tone. This color palette aimed to establish a distinctive identity for the young, fresh, and quality-focused new space in town.

The objective was to create a unified look and feel for both entities, emphasizing the overarching brand while allowing the brunch and cocktails service to stand out with its vibrant and inviting color scheme.