A B2B SaaS brand required a new range of premium counter stands to aid businesses in collecting Google reviews via a QR code or NFC touch. My task was to take a draft of the existing design and transform it into a print-ready version that would convert well within a clinic, salon, or restaurant environment.

The client had an idea in mind, which was minimalist, Scandinavian, trustworthy, but they needed someone to help them refine the design, specifically the layout, typography, and overall visuals, and output the design in the desired sizes, which are 8 x 10 cm and 12 x 14 cm.

From the client's draft, I created two different designs based on the client's feedback, utilizing Figma as the design tool. I ensured that the client's chosen font, Montserrat, was used throughout the designs for brand consistency.

To conclude the design, I proposed three options for the title color: two gradient versions of the brand's blue hues and a flat version of the exact same color as the logo. The client opted for the flat version of the exact same color as the logo to maintain a simple look.

Once the design was approved in Figma, I moved to Adobe Illustrator to prepare the print-ready files. All text was converted to outlines to ensure font consistency across any system. The files were set up in CMYK colour mode at 300 DPI with a 3mm bleed on all sides, following standard print production requirements.

Print-ready PDF (CMYK, 300 DPI, 3mm bleed), editable Figma and AI source files, designs for both sizes, and 3 mockups.