NIKO x DIESEL-style campaign concept

NIKO x DIESEL-style campaign concept created as part of the NIKOJEANSKYOTO brand universe.

This visual explores how a fashion brand can turn a mascot into a full campaign character through environment, styling, attitude, and product storytelling. The direction blends denim culture, industrial set design, streetwear energy, and collectible character world-building.

The goal was to make the concept feel like a real campaign moment — not just a standalone image.