Branding for Pizza ToMatto

Lali Nisi

1

Brand Designer

Graphic Designer

Adobe Illustrator

Figma

Graphic Design

Concept

Some people might complain about the Napoli - it is dirty, “pickpockets” everywhere, list can continue. But then when they discover a real beauty of this city, the people of Napoli with the big heart and their wonderful food - everyone falls in LOVE!! Here I am telling the story of one pizzeria, it might be a bit sloppy and kinda crazy, but you forget all this after the first byte of the Pizza ToMatto. I played with the words here : Matto means mad in Italian, ( not in a harsh way ) and tomato - rarely someone chooses the pizza without it. Sometimes we are all “...entirely bonkers. But I’ll tell you a secret. All the best people are.” - Lewis Carroll.
Wordmark for Pizza ToMatto
Wordmark for Pizza ToMatto
Main Logo construction
Main Logo construction
Logo variations and Mascot design
Logo variations and Mascot design
Color palette + Sketching and finalising process
Color palette + Sketching and finalising process
Color applications
Color applications

The Visuals

Main illustration
Main illustration
Brand Collaterals
Brand Collaterals
Logo on Merch
Logo on Merch
Masscot
Masscot

Let’s create together!

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Posted Dec 5, 2024

The Pizza ToMatto identity was designed from scratch, combining vibrant, playful visuals with the essence of authentic Italian pizza for a fun, flavorful brand

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Brand Designer

Graphic Designer

Adobe Illustrator

Figma

Graphic Design

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