Gym Rat's Lab

Gym Rat's Lab is a premium boutique gym based in Istanbul. It's a meeting place for gym rats, coffee lovers healthy-eating junkies and experience seekers. They provide exceptional personal training and small group exercises that prioritize individual needs and goals.

The branding was designed to reflect the premiumness of the gym yet still look approachable and fun with the combination of block and bold fonts and the friendlier icon and illustrations. The color palette is predominantly dark with an addition of a pop of orange.

‍

The interior is designed with a minimal approach to let the space breathe and for people to enjoy only what is necessary. Dark tones are used and combined with oak to create warmth. The layout is planned so that no one loses the joyful sight of the garden while circulating in the space.