The core of this campaign's branding revolves around a modified Carhartt logo transformed into a heart-shaped icon. This adaptation unifies the essence of the campaign, encapsulating its purpose in a single symbol that can be utilized across social media platforms, merchandise, and print advertisements.
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Posted Jul 31, 2023
The "We Love to Work" Carhartt Spec campaign takes its inspiration from the famous adage, "If you love what you do, you never work a day in your life."