Ladx Launch Video
Oreoluwa Isaac Odetola
Ladx Project Overview
Ladx is Africa's trusted crowd‑shipping network where verified travelers help deliver your packages safely, quickly, and affordably.
I partnered with the team at Ladx to work on the product promo video animation for their launch, as well as a use case on their website
The animation highlights all the advantages of using this Ladx as both a traveler and a sender.
Explaining how the platform connects travelers with shippers across African borders.
Send and receive packages efficiently while earning on your travels.
LadX Product Launch Animation Video
The Challenge
1. Communicating Dual User Journeys
Ladx serves two distinct audiences travelers and senders. The biggest challenge was conveying both experiences within one cohesive motion narrative. Each user flow had different goals and processes, yet the story needed to feel unified and easy to follow.
2. Simplifying Complex Processes
Both user journeys involved multiple steps from listing trips and accepting requests to creating deliveries and tracking progress. Translating these detailed flows into clear, engaging visuals required thoughtful scripting, pacing, and design consistency.
3. Balancing Clarity with Brand Emotion
While ensuring every scene communicated information clearly, the motion also had to express Ladx’s brand values of trust, security, and simplicity. Achieving this balance between clarity and emotional storytelling was key to creating a seamless and impactful animation.
Ladx Dashboard showing the interface for travelers route and Senders information
How I tackled the challenge (step-by-step)
1. Research & Script Development
I started by studying the two user types: Travelers and Senders. Then mapped out their individual steps and identified the most important moments to highlight. This helped me define a clear story flow that connects both users in one seamless motion narrative.
2. Storyboarding & Scene Planning
Next, I sketched out the main scenes based on the script. The goal was to make the flow easy to understand, showing how travelers and senders interact without overloading viewers with too much information.
Ladx Research and storyboarding
3. Styleframes & Visual Direction
I designed styleframes to define the overall look and feel, clean, modern, and trustworthy. This helped set the right tone and ensure the visuals matched the Ladx brand identity.
Styleframe and Visual Direction for Ladx
4. Animation & Motion Flow
Once the visuals were ready, I moved into animation, focusing on smooth transitions that connect both user journeys. Each scene was timed carefully to maintain rhythm and guide the viewer through the steps effortlessly.
Animation showing movement of travelers as a Users on Ladx
Ladx is keen on verification and security
Highlighting the solution Ladx is solving
5. Sound Design & Final Touches
Worked on sound effects and subtle background music to enhance the experience and emphasize key actions like “delivery confirmed” or “payment received.” Finally, I refined timing, transitions, and text placement for better clarity and flow.
Portraying the Dashboard and the solution its solving matching People and Parcel together
Deliverables
The final deliverable was a fully produced 1-minute 29-second motion video that visually communicates the dual journeys of travelers and senders on the LadX platform.
This video is designed to be engaging, clear, and aligned with LadX’s brand identity, combining storytelling, UI animation, and motion graphics to showcase the platform’s functionality and value.
The motion video was also implemented on the LadX website, enhancing the user experience by visually explaining the platform’s features and benefits directly to visitors.
Ladx Motion Design
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Posted Nov 10, 2025
Product Launch video for LADX. A platform that connects travelers with people who want to send packages across various destinations.
