FAFA | Brand Design & Development

FAFA is the brainchild of Khuli Chana, a musician from South Africa. His vision for FAFA is to create a platform that artists and musicians can use to advance their careers by providing access to legal, creative, and other essential resources. This project has been a long time in the making for Khuli, who wanted a brand that would resonate with the rebellious and daring creatives. Now, FAFA embodies that vision.

FAFA began with a brief meeting with Khuli Chana, which led to a strategy that sparked ideas and concepts beyond his wildest imagination. Using this strategy, I combined Afro futurism, activism, and brutalist concepts to create a brand that resonated with him as an artist. I started with sketches and numerous digital concepts and ideations before deciding to create a unique typeface for FAFA.

The vision came together by combining typography with colors inspired by music. FAFA's logo features an asterisk, emphasising that this is where musician artists belong and symbolising being in the limelight to empower artists. The entire FAFA visual language revolves around its textures, manipulated images, unique vector assets, and much more.

Feel free to visit my website www.foreignexpression.com