Aztecas Band - Complete Brand Identity
Fernanda Montanher
Aztecas Band approached me to develop a complete brand identity that would honor their musical roots while creating a contemporary, memorable visual presence.
The challenge was to blend ancient Aztec cultural elements with modern design principles.
Design Solution: The centerpiece of this identity is a custom logotype where traditional typography meets cultural symbolism. The distinctive "C" transformed into a sun/gear motif immediately communicates the band's heritage while remaining highly recognizable. The supporting triangular icon system provides flexibility across various applications.
Visual Elements:
Custom logotype with integrated cultural symbolism
Comprehensive icon library featuring Aztec-inspired elements
Strategic color palette anchored by vibrant yellow
Versatile symbol system for multiple brand applications
Complete merchandise and collateral design system
Applications: The identity system was applied across business cards, promotional materials, merchandise (t-shirts), and digital platforms, ensuring consistent brand recognition across all touchpoints.
Tags: #BrandIdentity #LogoDesign #MusicBranding #CulturalDesign #Typography #VisualIdentity #BrandingDesign #MerchandiseDesign #GraphicDesign #AztecInspired
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Posted Sep 22, 2025
Aztecas Band approached me to develop a complete brand identity that would honor their musical roots while creating a contemporary, memorable visual presence.
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