Aztecas Band - Complete Brand Identity

Aztecas Band approached me to develop a complete brand identity that would honor their musical roots while creating a contemporary, memorable visual presence.

The challenge was to blend ancient Aztec cultural elements with modern design principles.

Design Solution: The centerpiece of this identity is a custom logotype where traditional typography meets cultural symbolism. The distinctive "C" transformed into a sun/gear motif immediately communicates the band's heritage while remaining highly recognizable. The supporting triangular icon system provides flexibility across various applications.

Visual Elements:

Custom logotype with integrated cultural symbolism

Comprehensive icon library featuring Aztec-inspired elements

Strategic color palette anchored by vibrant yellow

Versatile symbol system for multiple brand applications

Complete merchandise and collateral design system

Applications: The identity system was applied across business cards, promotional materials, merchandise (t-shirts), and digital platforms, ensuring consistent brand recognition across all touchpoints.

Tags: #BrandIdentity #LogoDesign #MusicBranding #CulturalDesign #Typography #VisualIdentity #BrandingDesign #MerchandiseDesign #GraphicDesign #AztecInspired