For this branding project, I designed a visual identity that embodies the vibrant, feel-good experience of this chicken restaurant. The logo is bold and iconic, reminiscent of a long-established brand, while the bright and energetic color palette mirrors the variety of their 14 unique dipping sauces. With confident typography to reflect the restaurant’s pride in its recipes, the branding captures the essence of "Crispy Tender Love," delivering a homey, warm vibe that invites customers to savor every bite. The result is a fun, approachable identity that celebrates the rich flavors and heart of The Coop.