Mona Rebranding
Raven van Baak
Brand Designer
Packaging Designer
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Design Bridge
FrieslandCampina
As part of the designteam at DesignBridge, I worked on the 2018 Mona redesign. I was happily involved from creating the initial concepts to the development of the packaging designs.
Mona - General Range Example
The redesign focused on tying the brand together more, creating a design system that felt more like one big Mona-family. The concept of the classic Mona smile was enlarged and used as an important brand asset and design element on all packs. Simple in shape, clear in message and unique to Mona.
Done while employed at DesignBridge, Amsterdam
Mona - Premium Range Example
Mona - Monthly Special Range Example
Mona Branding - Before and After
