Prime Realty is a fictional luxury real estate brand I created to demonstrate my skills in designing and developing a modern, user-friendly website. The project aimed to fill a gap in the real estate market by creating an engaging online presence that goes beyond basic design standards, focusing on aesthetics and conversion optimisation.

The Prime Realty website showcases how a thoughtfully crafted digital experience can elevate a real estate business's brand image and effectiveness.

Incorporated smooth scrolling effects, hover animations, and subtle element transitions to create a visually appealing and engaging browsing experience. The animations were kept minimal yet impactful, adding a touch of elegance without overwhelming the user.

Strategically designed the website to guide users towards the contact form, enhancing the chances of converting visitors into potential clients.

Developed content for essential pages like Home, About, Projects, Contact Us, and others, ensuring the information flows seamlessly and serves the business objectives.

Established a cohesive brand identity using carefully chosen colours, typography, and imagery to reflect the luxury nature of the Prime Realty brand.

Ensured the website performs well on various devices, providing a consistent and engaging experience across desktops, tablets, and smartphones.

Figma for wireframes and initial design stages.

Framer was used to build the website, utilising its native components like CMS pages and interactive elements.

The Prime Realty project successfully demonstrated the potential of modern web design in the real estate industry. Key outcomes included:

The website’s interactive animations and well-organised layout led to a more engaging user experience, encouraging visitors to explore the content and take action.

By incorporating a consistent brand identity and minimal animations, the website achieved a polished and luxurious look that aligns with the real estate market's expectations.

The website's design ensured that call-to-action elements were prominent, guiding users naturally towards the primary goal of filling out the contact form.

Although this was a personal project, feedback from senior designers and Framer developers highlighted the website's visual appeal and user-centric design. The final product exceeded expectations by combining aesthetics with functionality, providing a strong case study for how real estate businesses can benefit from a well-designed digital presence.